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Designing awareness: a participatory approach to mental health communication.
Awareness isn't transmitted, it's built together. Fuori dai Bordi starts from a simple belief: you don't learn by watching, you learn by doing. That's why young people, psychology students and individuals with lived experience of mental health struggles weren't just consulted, they were put in the driver's seat.
The project
Fuori dai Bordi unfolded in two phases, eac.h building on the other.
The first brought together 20 young people: students, creatives and individuals with direct experience of mental health struggles for a co-design workshop. Rather than reacting to ideas developed by others, participants conceived, prototyped and pitched three creative campaigns, presenting them in a public session with institutions and stakeholders.
The second phase brought the same teams back to turn those ideas into reality: an illustrated video exploring isolation and the possibility of blooming again; a card game co-created inside schools to train empathy and intergenerational dialogue, made freely available online; and a final exhibition inviting a wider audience to imagine a more empathetic school environment.
Throughout both phases, no top-down decisions, no external voices speaking on behalf of the community, every output was the direct result of collaboration between organisations, creatives and the people most affected by the topic.
The posters
How we did it
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